Memos and Moments

Graphic Designer’s Memos about Branding Trends and Creative Moments.

If you need to design a brand and build a marketing strategy to reach your target audience visit my memos in category: Branding and Design.  I’ve spent almost two decades preparing graphics and layouts for others and planning their digital engagements. Today I write these memos to help solopreneurs create the Brand Elements, Identity, and Branding Strategies they need to succeed.

Do you wonder if people still read blogs, and how to monetize a blog?
I’m testing it as we speak. Click the Online Income link to check the memos I have written so far. Maybe you’ll join me on this travel.

Ready to travel some more? Visit my Tales and let me take you to a city with hundreds of dwarfs. I share some of their history, legends, gossip, and thoughts, for “there is a meaning in every journey that is unknown to the traveler”.

Hi! I'm Margaret.

I love to design online graphics and work on the details of digital images.
While my focus is on Graphics and Branding, here I also explore Affiliate Programs and Travel Writing.

Why do I write a blog? After all I am a graphic designer and photography enthusiast. I admire colors and harmony and believe that “one picture is worth ten thousand words”. I also like to communicate using pictures. There are a few reasons…

My generation grew up learning calligraphy instead of typing, and we do not type very fast. But maybe, we still have the wisdom to interrupt the divisive online talks and endless onscreen hours of today by sharing some fairy tales?

Ever wondered how successful brands create and then manage their visual identity so effortlessly? It often starts with a tool – the mood board for a brand. A brand mood board is a starting point to envision and shape your company visuals, and the basic template for building up your brand esthetics.

Creating brand identity that is well designed is a game-changer. Whether you're just starting or looking to refresh your existing brand, this blog can become your guide on this journey

Brand Strategy is part of good business planning. In the beginning, there are visions and dreams. If you are serious about them, they will eventually define your mission and plan. “Who needs what I have?” is a good question to ask in this process. It spell your purpose, identity and help you visualize the first avatar of your best customer.

While social media platforms can be effective for advertising and engaging with customers, a website gives you more control over your online presence. Social media profile is like a property you rent, your website – is like a property you own ...

Are you creating content to support an Affiliate Program? For this to work your content needs to be defined by a specific theme – a niche. Regardless of what platform you will choose to put your presentation on, niche selection is an important decision that can greatly impact your success and sustainability.

Brand colors set the mood, attract attention, and make a statement. When choosing colors for your branding, it's essential to consider several factors, including the brand identity, values, target audience, and desired brand personality.