Graphic Designer’s Memos about Branding Trends and Creative Moments.
After spending almost two decades preparing graphics for others and planning their digital engagements I began to write memos to help solopreneurs create the solid brand design they need to succeed. You can access these memos by clicking on the Branding and Design section below.
Hi! I’m Ms. Margaret
I love to work on the details of digital images and plan small business branding strategies. Therefore, my focus is on Branding and Design. However, in other creative moments, I also pen memos about ways of making Money Online and Tales from my favorite travels. I hope these will also gather some interest.
Distinct niche selection helps you stand out in a crowded market, connect deeply with your audience, and streamline your marketing efforts. By focusing on a specific segment, you can build authority, foster loyalty, and ultimately create a sustainable, competitive edge for your brand.
Before diving into colors and images, writing a mission statement and defining your brand’s core values is fundamental. They are like the heartbeat and soul of your business. They will set the tone and guide every decision you will make. Did you ever script an “elevator pitch”?
Creativity is powerful, but without a brand strategy, it may miss the target. While your mission statement reveals your proposition: what we do, your brand strategy explains how it is done. It usually follows these prompts: whom we serve, what makes us unique, and why it is important.
Brand appearance must represent what your brand stands for. With the brand mission, values, and market demographics defined, the brand appearance design will stay on target. Its visual elements will express the brand personality and address the expectations of the targeted audience.
You can ask ChatGPT to help you design your brand’s aesthetics. Just log in, create a free account, and start the conversation. So, if it is so easy, and the machine is so smart why did I not begin explaining the brand design process from this?
Have you ever wondered how successful brands create and maintain their visual identity effortlessly? It often starts with a mood board. It is a collage to envision and shape your brand's visual elements, all in one place. It is also the go-to outline for building up the already-designed elements in a consistent manner.