Graphic Designer’s Memos about Branding Trends and Creative Moments.
If you’d like to design a brand and build a marketing strategy to reach your target audience click on the square: Branding and Design. I’ve spent almost two decades preparing graphics for others and planning their digital engagements. Today I write my memos to help solopreneurs create the solid brand strategy they need to succeed.
Hi! I'm Margaret.
I love to design online graphics and work on the details of digital images.
While my focus is on Graphics and Branding, here I also explore Affiliate Programs and …Fairy Tales.
Distinct niche selection is crucial because it helps you stand out in a crowded market, connect deeply with your audience, and streamline your marketing efforts. By focusing on a specific segment, you can build authority, foster loyalty, and ultimately create a sustainable, competitive edge for your brand.
Before diving into colors and images, writing a mission statement and defining your brand’s core values is fundamental. They are like the heartbeat and soul of your business. They will set the tone and guide every decision you will make. Did you ever script an “elevator pitch”?
Creativity is powerful, but without a brand strategy, it may miss the target. While your mission statement reveals your proposition: what we do, your brand strategy explains how it is done. It usually follows these prompts: whom we serve, what makes us unique, and why it is important.
With brand mission, values and market demographics defined, the brand appearance design can stay right on target: its visual elements will express the brand personality and address the expectations of the targeted audience. This strategy will also help maintaining coherence across all brand design touchpoints.
Have you ever wondered how successful brands create and maintain their visual identity effortlessly? It often starts with a mood board. It is a collage to envision and shape your brand's visual elements, all in one place. It is also the go-to outline for building up the already-designed elements in a consistent manner.
When choosing colors for a brand, it’s essential to remember that colors set the mood, attract attention, and make a statement. Captivating colors and images make people stop and look. Your story can be powerful and well-written, but “the look” will provoke people to read it. The first impression is crucial and the colors, are a big part of it.