Memos and Moments

Branding and Design

Branding design is an art with a job to do.

Mood Board for a Brand 05

Mood Board for a Brand

Ever wondered how successful brands create and then manage their visual identity so effortlessly? It often starts with a tool – the mood board for a brand. A brand mood board is a starting point to envision and shape your company visuals, and the basic template for building up your brand esthetics.

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brand strategy, brand guidelines

Brand Strategy

Brand Strategy is part of good business planning. In the beginning, there are visions and dreams. If you are serious about them, they will eventually define your mission and plan. “Who needs what I have?” is a good question to ask in this process. It spell your purpose, identity and help you visualize the first avatar of your best customer.

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Niche Selection

Niche Selection

Are you creating content to support an Affiliate Program? For this to work your content needs to be defined by a specific theme – a niche. Regardless of what platform you will choose to put your presentation on, niche selection is an important decision that can greatly impact your success and sustainability.

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