Graphic Designer’s Memos about Branding Trends and Creative Moments.
After spending almost two decades preparing graphics for others and planning their digital engagements I began to write memos to help solopreneurs create the solid brand design they need to succeed. You can access these memos by clicking on the Branding and Design section below.
Hi! I’m Ms. Margaret
I love to work on the details of digital images and plan small business branding strategies. Therefore, my focus is on Branding and Design. However, in other creative moments, I also pen memos about ways of making Money Online and Tales from my favorite travels. I hope these will also gather some interest.
When choosing colors for a brand, it’s essential to remember that colors set the mood, attract attention, and make a statement. Captivating colors and images make people stop and look. Your story can be powerful and well-written, but “the look” will provoke people to read it. The first impression is crucial and the colors, are a big part of it.
Choosing fonts for a brand is as important as the logo design or color palette selection. Fonts have personality, they can be fancy or formal, decorative, or simple, bold, or subtle. The right font will represent your brand’s mission and appeal to your target audience.
The logo for a brand should represent your brand values, capture your audience’s attention, and stand out from the crowd. Yes! I keep on going back to brand values, mission, and audience awareness. They should be the most influential factors in the brand design process.
Creating brand identity that is well designed is a game-changer. Whether you're just starting or looking to refresh your existing brand, this blog can become your guide on this journey
While social media platforms can be effective for advertising and engaging with customers, a website gives you more control over your online presence. Social media profile is like a property you rent, your website – is like a property you own ...
My generation grew up learning calligraphy instead of typing, and we do not type very fast. But maybe, we still have the wisdom to interrupt the divisive online talks and endless onscreen hours of today by some "fairy tales"?