Memos For Brand Builders
Memos for Brand Builders is a collection of tips and templates to help you invent, build, and maintain a brand that will work for you and stay consistent.
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Brand Guidelines
These terms: Brand Guidelines, Brand Style Guide, and Brand Guidance Kit sound alike and are sometimes used interchangeably. They refer to the same concept: a set of rules and standards that ensure consistency in representing a brand across many media and platforms. However, they are not the same.
Niche Selection
Distinct niche selection helps you stand out in a crowded market, connect deeply with your audience, and streamline your marketing efforts. By focusing on a specific segment, you can build authority, foster loyalty, and ultimately create a sustainable, competitive edge for your brand.
Brand Strategy
Creativity is powerful, but without a clear brand strategy, it may miss the target. While your mission and plans define your proposition, your brand strategy explains: whom we serve, how it is done, why it is important, and what makes your brand unique.
Mission Statement
Writing a mission statement and defining your brand’s core values is fundamental. They are like the heartbeat and soul of your business. They should set the tone and guide every branding and marketing decision you will make. That is why I talk about them before diving into colors and images.
Brand Appearance
The brand appearance is one of the most powerful ways to show what your business stands for. Once you’ve defined your brand’s mission, values, and ideal audience, you’re in a great position to design a look that stays true to those foundations. A thoughtful visual style helps express your brand personality and meets the expectations of the people you’re trying to reach.